We partner with founders to build industry leaders.

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Financial, Professional & Technical Services.

WinHill backs founder-owned companies at the intersection of trusted relationships and regulatory, licensing, or credentialing requirements.

Priority verticals

Financial Services

Fragmented sub-segments enjoying secular tailwinds.

Insurance
Insurance servicesClaims administrators, TPAs, and other service providers
Insurance distributionBrokers, marketing organizations, MGAs, captives, and general agents
Wealth
Financial advisoryIndependent advisory and wealth management firms
Wealth servicesService providers to advisors and the broader wealth ecosystem
Outsourced CFO
Tax and attestationCPA firms providing mandated services
Advisory, risk, and disputesTransaction, valuation, forensic, compliance, and administration advisors

Professional & Technical Services

Work that requires a license, credential, or certification.

Legal
Specialty law firmsInsurance defense, product defect, corporate immigration, and trusts and estates practices
Medical-legal servicesLife care planners, legal nurse consultants, and expert witnesses
Testing, inspection, and compliance
Inspection and certificationThird-party inspectors, testing labs, and certification bodies
Environmental, health, and safety complianceEnvironmental consultants, industrial hygienists, and safety specialists
Building systems services
Fire and life safetyFire protection companies that inspect, test, and repair code-required systems
Building automation and controlsControls integrators that install, monitor, and service building systems

The WinHill approach.

We partner with companies across four key value creation opportunities.

Scalability

We help build the team, systems, reporting, and controls a company needs as it grows.

People and Culture

First, do no harm. We trust the judgment of the people we partner with, and we keep what already works. We align incentives so the team shares in the success.

Growth

We invest capital behind the plan and help with pricing, sales, and new markets.

Acquisitions

Experience and playbooks for the sourcing, execution, and integration of add-on acquisitions and acqui-hires.

What we look for.

$20–150M
Revenue
$3–15M
EBITDA
Who we back
Founders and owners who want to grow their company into a leader in its industry
Approach
We bring more than capital. We understand your industry and bring a point of view and tools to help drive growth.
Company traits
  • Fragmented industry
  • Durable demand from clients who stay
  • Asset-light model
  • Growing end market
Geography
US and Canada
Team

Jerry Nowlin

Managing Partner
ExperienceMSouth Equity PartnersThomas H. Lee PartnersBarclays

Prior to founding WinHill, Jerry spent 11 years at MSouth, a lower middle market private equity firm. At MSouth, Jerry invested more than $500M of equity, primarily in founder-owned services companies. He also helped oversee firm-wide origination and talent development. Before MSouth, Jerry spent time at THL and Barclays.

Outside of work, you may find Jerry on the golf course (still trying to break 80) or behind the bar experimenting with margarita recipes. Jerry is married with three kids.

EducationUniversity of Georgia
LinkedIn ↗

Ed Shahnasarian

Managing Partner
ExperienceThomas H. Lee PartnersBernhard Capital PartnersJ.P. Morgan

Prior to founding WinHill, Ed was a Managing Director at THL, a middle market private equity firm. At THL, Ed invested over $3.5B of capital across six platform companies and more than 200 add-on acquisitions. Before THL, Ed spent time at Bernhard Capital and J.P. Morgan.

Outside of work, you may find Ed on the golf course (already broke 80, once) or in the kitchen perfecting his tomato sauce. Ed is married with five kids.

EducationFlorida State UniversityLondon School of Economics
LinkedIn ↗
30+
Years of combined PE experience
$4B+
Equity deployed
200+
Add-on acquisitions completed

Equity deployed: capital deployed by the Managing Partners across prior platforms. Add-ons: closed acquisitions and lift-outs across those platforms.

We know what it takes.

Our families ran their own businesses: a carpet store in Daphne, Alabama, a vocational rehabilitation company in Tampa, Florida, and an electronic components manufacturer in Elkhart, Indiana. We grew up watching our parents work late to build them.

We have also spent our careers working with founders, and we have learned what a good partnership looks like.

We know what those companies meant to our families. That is what we think about when a founder calls us.

What we learned

  • Our reputation is our most important asset.
  • Hard work is underrated.
  • There is nothing else we would rather be doing.
  • Play to win.

Let’s climb together.

We want to hear from founders, owners, bankers, and operators in our industries.

Our commitment to you
  • Timely and transparent feedback.
  • We build long-term relationships, not transactional one-offs.
  • Our narrow focus allows us to show up with conviction.
Email us directly
Jerry Nowlinjerry@winhillcapital.com
Ed Shahnasarianed@winhillcapital.com

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This website is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities. Certain information reflects the prior experience of the firm’s principals at other firms and is not indicative of future results.